Vidur Sharma
Data & Marketing Analyst
I turn complex data into clear insights that drive business decisions.
What I Do
I combine analytical skills with marketing experience to help businesses understand their data, optimise performance, and make smarter decisions.
Data Analysis & Visualisation — Building dashboards and reports that transform raw data into actionable insights. Proficient in SQL, Python, Power BI, Tableau, and Looker Studio.
Marketing Analytics — Campaign performance analysis, ROI tracking, and attribution modelling. Experience optimising ad spend and tracking KPIs across paid media, SEO, and social channels.
Market Research & Insights — Customer segmentation, market sizing, and competitive analysis. Delivered TAM/SAM/SOM analysis and go-to-market strategies for SME clients.
→ View my Marketing Analytics Dashboard
Skills
> Data & Analytics
> Marketing & Business
Featured Project
📊 Multi-Client Marketing Analytics Dashboard
Interactive dashboard showcasing campaign analytics across Paid Media, SEO, and Social channels for 3 client verticals (Education, Automotive, Healthcare).
Features: Working filters, date range scaling, conversion funnels, keyword rankings, demographic breakdowns
Built with: React, Recharts, JavaScript | Synthetic data demonstrating ETL pipeline design
View Live Dashboard →Live Code Demo
See how I approach analytical problems:
Results
- 3-4x ROAS delivered through data-driven campaign optimisation
- £125M SOM identified through TAM/SAM/SOM market analysis
- 15+ KPIs tracked through automated dashboards (Looker, Power BI, Tableau)
- 90-day roadmaps created for client lead generation campaigns
Background
Recently completed MSc Business Analytics at the University of Exeter (Dec 2026). Previously Insights Analyst at Cart Xperts for 3+ years, where I:
- Built and maintained dashboards in Looker Studio, Power BI, and Tableau
- Managed campaign analytics across a $40-50k monthly client portfolio
- Optimised ad spend across Google and Facebook, delivering 3-4x ROAS
- Led new business acquisition — pitching, onboarding, and client retention
Currently interning as a Business Consultant at Blackmont Consulting, delivering market research and data analysis for SME clients.
Seeking opportunities in data analytics, marketing analytics, and insights analysis roles.